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Big changes are in the works for how businesses plan to use social media to interact with consumers in the coming year. According to a MediaPost article by Oliver Yonchev, there are a few trends in particular that advertisers need to be aware of.
Tag: Facebook
Ask 3 Questions to Master Video Ad Effectiveness
If your clients want to run online video ads, they have a lot of choices. Which platforms they should use depend on a few things, reports Pixability.
Empowering Small Businesses Through Social Media
According to Visual Objects, 62% of small businesses consider social an important part of marketing and 88% are planning on investing more in social media. But which ones are of the most interest to your small business clients and prospects?
61% of Social Media Stories Ad Users Will Increase Investment in 2019
Social media marketing can be tricky. If your clients handle this format well, they can score followers and gain new customers.
Manage Smarter 42: Social Media is the New Cold Call
Lea Woodford is the Chief Executive Officer and founder of SmartFem.com and SmartFem TV. SmartFem was created as a result of her many years as a publicist, columnist as well as a radio and television personality. In this episode, we discuss: how to provide value via cold call outreach on social media — which is vital in recruiting new talent, how smart technology is the pathway to further warm leads and the benefits of using Facebook Groups.
Tips to Help Clients Top the Instagram Charts
Are your clients struggling with their social media presence? You can help them improve by studying the data RivalIQ published in its 2018 Social Media Industry Benchmark Report.
New Parents Turn to Online Communities for Support, Bartering
"New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode."
42% of Adults Want Their Doctor/Patient Relationship to Extend to Social Media
A new survey from the American Osteopathic Association finds more than half of millennials (54%) and more than four out of 10 (42%) adults are or would like to be friends with or follow their healthcare providers on social media. The online survey was conducted by The Harris Poll in April 2018 on behalf of the AOA.
Manage Smarter 10 — Jordan Blakesley: How One Tweet Can Destroy Your Career or Business
Jordan Blakesley is a Principal Partner at B Public Relations, a Denver-based public relations firm. She has more than a decade of experience, specializing in PR in the travel/tourism, restaurant/food/wine and luxury real estate industries. In episode 10, we discuss a social media/public relations case study involving two slain Ohio police officers and a restaurant owner who tweeted carelessly about their killings and the resulting lessons for managers, leadership and business owners.
Marketers to Re-evaluate Facebook Ad Spending in 2018
Now that Facebook has local advertisers hooked on the power of ads placed on its site, the company has decided to emphasize community. This shift has implications for your clients.
Do You Know Which Skills Your Team Members Really Want to Use?
When too many employees leave, execs throw more training at managers. This action, senior execs figure, will keep staff turnover to a manageable level. Companies that dig deeper to get at the root cause of employee departure may be in for a surprise.
Do Your Clients Need Help with Social Commerce?
Social media is now an even more well-rounded asset to businesses with the introduction of social commerce: using social networks to complete e‑commerce sales.
