Social media marketing can be tricky. If your clients handle this format well, they can score followers and gain new customers.
Tag: Facebook
Manage Smarter 42: Social Media is the New Cold Call
Lea Woodford is the Chief Executive Officer and founder of SmartFem.com and SmartFem TV. SmartFem was created as a result of her many years as a publicist, columnist as well as a radio and television personality. In this episode, we discuss: how to provide value via cold call outreach on social media – which is vital in recruiting new talent, how smart technology is the pathway to further warm leads and the benefits of using Facebook Groups.
Tips to Help Clients Top the Instagram Charts
Are your clients struggling with their social media presence? You can help them improve by studying the data RivalIQ published in its 2018 Social Media Industry Benchmark Report.
New Parents Turn to Online Communities for Support, Bartering
“New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode.”
42% of Adults Want Their Doctor/Patient Relationship to Extend to Social Media
A new survey from the American Osteopathic Association finds more than half of millennials (54%) and more than four out of 10 (42%) adults are or would like to be friends with or follow their healthcare providers on social media. The online survey was conducted by The Harris Poll in April 2018 on behalf of the AOA.
Manage Smarter 10 – Jordan Blakesley: How One Tweet Can Destroy Your Career or Business
Jordan Blakesley is a Principal Partner at B Public Relations, a Denver-based public relations firm. She has more than a decade of experience, specializing in PR in the travel/tourism, restaurant/food/wine and luxury real estate industries. In episode 10, we discuss a social media/public relations case study involving two slain Ohio police officers and a restaurant owner who tweeted carelessly about their killings and the resulting lessons for managers, leadership and business owners.
Marketers to Re-evaluate Facebook Ad Spending in 2018
Now that Facebook has local advertisers hooked on the power of ads placed on its site, the company has decided to emphasize community. This shift has implications for your clients.
Do You Know Which Skills Your Team Members Really Want to Use?
When too many employees leave, execs throw more training at managers. This action, senior execs figure, will keep staff turnover to a manageable level. Companies that dig deeper to get at the root cause of employee departure may be in for a surprise.
Do Your Clients Need Help with Social Commerce?
Social media is now an even more well-rounded asset to businesses with the introduction of social commerce: using social networks to complete e-commerce sales.
How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand
Social media brings together a number of different forms of digital media that can be used outside of social media as well.
Two Tips to Squelch Office Politics
he problem with office politics is they can easily spin out of control. One of the early leaders at Facebook recently discussed how the company works to minimize office politics.
57% Use Facebook More than any Other Social Media
Blueshift Research reports that Facebook continues to be the most popular social media site despite respondentsÛª usage of the site falling 1.6 percentage points quarter to quarter. A recent UBS study reveals that Facebook has the highest percentage of users who frequent its site.
