"The market hears about fragmentation quite a bit, but its effects can’t be underestimated—even in categories that have historically boasted clearly defined paths-to-purchase. Today, information is everywhere, choice is rampant, and even the most traditional consumer journeys are shifting."
One of the trends in local events the bloggers at Eventbrite see for 2018 is advanced event technology. The best event technology will make the attendee experience seamless — and make the event a must-attend. Here are the top two tech trends you can’t ignore in 2018: