According to a study conducted by +Kam, 84% of fitness-conscious Americans would still work out even if they could be fit and healthy without doing so. This is up from 76% when the same question was asked in 2017. The survey, which polled over 1,100 members of Generation Active, was commissioned by Zoom, the exclusive advertising and health content provider for the nation’s largest health clubs. Zoom defines Generation Active as the over 100 million Americans who exercise at least twice a week.
A new study concludes that walking has the potential to significantly improve the public’s health. It finds regular walking, even if not meeting the minimum recommended levels, is associated with lower mortality compared to inactivity. The study appears early online in American Journal of Preventive Medicine.
This month’s Sell Smarter! Awards video features Brandon Miles of WBKO. To find out how you can qualify for a Sell Smarter! Award, visit the Sell Smarter page under Features on MediaSalesToday.com
Although many have fallen away from their New Year’s resolutions to exercise more and eat better, three out of four Americans say they try to eat a healthy balanced diet most of the time. This seems especially important (83%) among young adults under 35 years old. But it appears a healthy diet is many things to many people.