Kelsey Billings (Bak­er) rec­og­nized when she start­ed her new role as an Account Exec­u­tive for Flori­da Today that she had to uti­lize all the sales tools avail­able to suc­ceed in her new role. Luck­i­ly, the recent col­lege grad­u­ate had done her home­work and enlist­ed the help of AdMall.