"The Glob­al Afflu­encer is a glob­al afflu­ent con­sumer who has more dis­pos­able income, trav­els more and spends more on goods and ser­vices than oth­er peo­ple. He or she is also the first to try new prod­ucts and then tell their net­works about them, accord­ing to the Ipsos 2018 Glob­al Afflu­ent Study, its first glob­al afflu­ent data set ever released."