Tag: food & beverage

Promoting Slow Cookers Through Healthy Eating Desires

"Nutri­tion­ists advise prepar­ing more of your meals at home, and for good rea­son: Doing so rais­es the nutri­tion­al qual­i­ty of your diet, accord­ing to Con­sumer Reports. Stud­ies have shown that home cook­ing fans may get more fruits and veg­eta­bles and less sodi­um and unhealthy fats than those who dine out, or do take out, fre­quent­ly. And they tend to weigh less and have a low­er risk of type 2 dia­betes, too."

Food Marketers to Promote Shelf-stable Breakfast Food and Boxed, Prepared Dinners to Millennials

"Com­pared with Gen­er­a­tion X and old­er gen­er­a­tions, mil­len­ni­als are at the start of their adult buy­ing jour­neys," reports Nielsen. "And as a result, this generation’s spend­ing pow­er is only going to increase over time. So while some of the buzz around this group’s dig­i­tal savvi­ness has fad­ed, this group’s grow­ing spend­ing prowess isn’t some­thing that mar­keters should lose sight of."

Restaurants Can Score More Business by Serving Consumers’ Favorite Breakfast Foods

Whether it's the slurp of a hon­ey banana smooth­ie or the crack­le of fresh bacon, break­fast is what gets many of us out of bed in the morn­ing. A new sur­vey con­duct­ed by the Nation­al Hon­ey Board high­lights how the U.S. does break­fast.

Shift in U.S. Population Driving Changes in Eating Behavior

The U.S. pop­u­la­tion is chang­ing with Boomers aging, Gen­er­a­tion Z and Mil­len­ni­als enter­ing new life stages, and His­pan­ics mak­ing up a grow­ing share of the younger gen­er­a­tions, and these shifts will have a major impact on the country’s eat­ing behav­iors over the next five years. Gen­er­a­tion Z and Mil­len­ni­als are dri­ving changes with their approach to food choice and prepa­ra­tion; these gen­er­a­tional groups want more involve­ment in prepar­ing their food and meals, par­tic­u­lar­ly at break­fast.

Food Marketers Renewing Focus on Boomers

Although many food mar­keters have focused on tar­get­ing Mil­len­ni­als as of late, new research shows that Baby Boomers are sta­tis­ti­cal­ly more afflu­ent and well-positioned in the new econ­o­my, and are qui­et­ly re-entering the spot­light. This gen­er­a­tion accounts for 44% of the house­holds with incomes over $75,000, so dis­cre­tionary spend­ing is much greater than for younger con­sumers, as more than a third of Mil­len­ni­als, or 36%, live at home with par­ents accord­ing to Pew Research.

Concern Over Sugar Intake Drives Growth of Intense Sweeteners

Ste­via is qui­et­ly gain­ing trac­tion with con­sumers, and along­side that, usurp­ing the tra­di­tion­al peck­ing order of more estab­lished sweet­en­ers. Indus­try ana­lysts pre­dict the val­ue of ste­via as an addi­tive for use in food and bev­er­age will reach $275 mil­lion by 2017. Demand is dri­ven by grow­ing con­sumer con­cerns over sug­ar intake; the desire for sweet­ened food and drink prod­ucts sug­gests good oppor­tu­ni­ties for intense sweet­en­ers.

Men Splurge on Lunch, Outspend Women on Average

Amer­i­cans go out to eat for lunch an aver­age of near­ly twice a week and spend $10 per out­ing, or about $936 per year. Men typ­i­cal­ly out­spend women on a week­ly basis by 44%. The vari­a­tion sug­gests the impor­tance of employ­ing sev­er­al strate­gies for mar­ket­ing lunch, includ­ing loy­al­ty pro­grams or val­ue menus for fre­quent vis­i­tors, or new prod­ucts and limited-time offers to entice occa­sion­al cus­tomers.

Consumers are Buying More Specialty Foods, Beverages

Con­sumers are choos­ing spe­cial­ty foods over con­ven­tion­al foods at record lev­els, accord­ing to research from the Spe­cial­ty Food Asso­ci­a­tion. Inno­v­a­tive foods and bev­er­ages are dri­ving the grow­ing trend. Near­ly 75% of U.S. con­sumers report mak­ing spe­cial­ty food pur­chas­es this year, a major increase since the eco­nom­ic down­turn of 2009 when only 46% report­ed that they bought these high-quality prod­ucts.

Consumers are Buying More Specialty Foods, Beverages

Con­sumers are choos­ing spe­cial­ty foods over con­ven­tion­al foods at record lev­els, accord­ing to research from the Spe­cial­ty Food Asso­ci­a­tion. Inno­v­a­tive foods and bev­er­ages are dri­ving the grow­ing trend. Near­ly 75% of U.S. con­sumers report mak­ing spe­cial­ty food pur­chas­es this year, a major increase since the eco­nom­ic down­turn of 2009 when only 46% report­ed that they bought these high-quality prod­ucts.

Food & Beverage Launches Containing Vitamin K2 on the Rise

As the func­tion­al food mar­ket con­tin­ues to grow steadi­ly, man­u­fac­tur­ers are becom­ing increas­ing­ly more inno­v­a­tive with the ingre­di­ents they include to entice con­sumers. A new ingre­di­ent that more brands are see­ing an oppor­tu­ni­ty in is vit­a­min K2. Accord­ing to new research from Mintel, new prod­uct launch­es con­tain­ing vit­a­min K2 have almost dou­bled (+183%) glob­al­ly over the past five years (2008–2012).

Greek Yogurt Continues Aggressive Sales Growth

In the wake of the Greek yogurt craze, yogurt remains a super­food with sig­nif­i­cant upside. U.S. retail sales of yogurt will approach $9.3 bil­lion by 2017, up from $7.3 bil­lion in 2012, accord­ing to Pack­aged Facts. Yogurt is spread­ing beyond the break­fast day­part, and inno­v­a­tive mar­keters are dri­ving the yogurt and espe­cial­ly Greek yogurt band­wag­on into oth­er food cat­e­gories.

Food Marketers Preparing to Promote New Trends

Whether retail­ers are ready or not, con­sumers are con­stant­ly chang­ing their atti­tudes and shop­ping behav­iors. Mar­keters who tap into lead­ing con­sumer trends can posi­tion them­selves to reap high­er sales. To under­stand what some of these trends will be in the food retail­ing sec­tor this year, it's help­ful to look at the pro­jec­tions released by Day­mon World­wide ana­lysts.

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