Tag: food & beverage

Grocers and Restaurants Are Rolling Out New Ready-to-Drink Coffee Flavors

"Beyond the buzz created around the early release of Starbuck’s Pumpkin Spice Latte, there is something big brewing in the U.S. coffee market. American’s consumption habits are shifting across the beverage industry, and consumers are increasingly seeking their next caffeine fix from chilled, on-the-go coffee options over energy drinks and carbonated soft drinks."

Promoting Slow Cookers Through Healthy Eating Desires

"Nutritionists advise preparing more of your meals at home, and for good reason: Doing so raises the nutritional quality of your diet, according to Consumer Reports. Studies have shown that home cooking fans may get more fruits and vegetables and less sodium and unhealthy fats than those who dine out, or do take out, frequently. And they tend to weigh less and have a lower risk of type 2 diabetes, too."

Food Marketers to Promote Shelf-stable Breakfast Food and Boxed, Prepared Dinners to Millennials

"Compared with Generation X and older generations, millennials are at the start of their adult buying journeys," reports Nielsen. "And as a result, this generation’s spending power is only going to increase over time. So while some of the buzz around this group’s digital savviness has faded, this group’s growing spending prowess isn’t something that marketers should lose sight of."

Restaurants Can Score More Business by Serving Consumers’ Favorite Breakfast Foods

Whether it's the slurp of a honey banana smoothie or the crackle of fresh bacon, breakfast is what gets many of us out of bed in the morning. A new survey conducted by the National Honey Board highlights how the U.S. does breakfast.

Shift in U.S. Population Driving Changes in Eating Behavior

The U.S. population is changing with Boomers aging, Generation Z and Millennials entering new life stages, and Hispanics making up a growing share of the younger generations, and these shifts will have a major impact on the country’s eating behaviors over the next five years. Generation Z and Millennials are driving changes with their approach to food choice and preparation; these generational groups want more involvement in preparing their food and meals, particularly at breakfast.

Food Marketers Renewing Focus on Boomers

Although many food marketers have focused on targeting Millennials as of late, new research shows that Baby Boomers are statistically more affluent and well-positioned in the new economy, and are quietly re-entering the spotlight. This generation accounts for 44% of the households with incomes over $75,000, so discretionary spending is much greater than for younger consumers, as more than a third of Millennials, or 36%, live at home with parents according to Pew Research.

Concern Over Sugar Intake Drives Growth of Intense Sweeteners

Stevia is quietly gaining traction with consumers, and alongside that, usurping the traditional pecking order of more established sweeteners. Industry analysts predict the value of stevia as an additive for use in food and beverage will reach $275 million by 2017. Demand is driven by growing consumer concerns over sugar intake; the desire for sweetened food and drink products suggests good opportunities for intense sweeteners.

Men Splurge on Lunch, Outspend Women on Average

Americans go out to eat for lunch an average of nearly twice a week and spend $10 per outing, or about $936 per year. Men typically outspend women on a weekly basis by 44%. The variation suggests the importance of employing several strategies for marketing lunch, including loyalty programs or value menus for frequent visitors, or new products and limited-time offers to entice occasional customers.

Consumers are Buying More Specialty Foods, Beverages

Consumers are choosing specialty foods over conventional foods at record levels, according to research from the Specialty Food Association. Innovative foods and beverages are driving the growing trend. Nearly 75% of U.S. consumers report making specialty food purchases this year, a major increase since the economic downturn of 2009 when only 46% reported that they bought these high-quality products.

Consumers are Buying More Specialty Foods, Beverages

Consumers are choosing specialty foods over conventional foods at record levels, according to research from the Specialty Food Association. Innovative foods and beverages are driving the growing trend. Nearly 75% of U.S. consumers report making specialty food purchases this year, a major increase since the economic downturn of 2009 when only 46% reported that they bought these high-quality products.

Food & Beverage Launches Containing Vitamin K2 on the Rise

As the functional food market continues to grow steadily, manufacturers are becoming increasingly more innovative with the ingredients they include to entice consumers. A new ingredient that more brands are seeing an opportunity in is vitamin K2. According to new research from Mintel, new product launches containing vitamin K2 have almost doubled (+183%) globally over the past five years (2008–2012).

Greek Yogurt Continues Aggressive Sales Growth

In the wake of the Greek yogurt craze, yogurt remains a superfood with significant upside. U.S. retail sales of yogurt will approach $9.3 billion by 2017, up from $7.3 billion in 2012, according to Packaged Facts. Yogurt is spreading beyond the breakfast daypart, and innovative marketers are driving the yogurt and especially Greek yogurt bandwagon into other food categories.

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