Tag: forecats

Tablet Ad Campaigns Yield Big Results Beauty and Food Marketers

Magazines have long had a hold on consumers who aspire to something more – whether it’s better fashion, appearance or food. Full page pictures help consumers appreciate what a new product can do for their lives. Now tablets are giving marketers in some industries a new way to connect with consumers and their investment in this media format is paying off according to a new eMarketer report, Beauty and the Tablet.

Marketers to Target Consumers with More Polite Pre-Roll Online

As marketers increase the amount of money they are spending on online video ads, they’re also enhancing the format to attract more attention. One of the latest formats , the polite pre-roll is rapidly gaining favor with marketers and consumers. AdoTube, an industry operator engaged in serving in-video ad impressions, has just released its latest findings on this format.