Magazines have long had a hold on consumers who aspire to something more – whether it’s better fashion, appearance or food. Full page pictures help consumers appreciate what a new product can do for their lives. Now tablets are giving marketers in some industries a new way to connect with consumers and their investment in this media format is paying off according to a new eMarketer report, Beauty and the Tablet.
As marketers increase the amount of money they are spending on online video ads, they’re also enhancing the format to attract more attention. One of the latest formats , the polite pre-roll is rapidly gaining favor with marketers and consumers. AdoTube, an industry operator engaged in serving in-video ad impressions, has just released its latest findings on this format.