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"Adoption of online grocery shopping is moving at a slower pace than other consumer categories, but it’s growing with about 10% of U.S. consumers now regularly buying groceries, reports The NPD Group, a leading global information company. Although there are more consumers buying their groceries online, they haven’t jumped all in. Nearly all online grocery shoppers (99%) still shop in brick-and-mortar grocery stores."
Tag: frequent grocery shoppers
Organic/Real Foods Marketers Succeed with Authentic Stories, Local Roots
"Generation Z, those born 1997 to present, has the potential to take demand for “real” unadulterated food to new heights, finds a new report from The NPD Group, a leading global information company. Raised by Gen X parents, Gen Zs have higher consumption rates of organic foods and beverages than any other group, and they were taught at a young age the value of food in terms of function and nutrition and not just how it tastes."
51% of Grocery Sales Now Influenced by Digital
More than half (51 percent) of grocery sales are digitally-influenced, according to a new survey report from Deloitte, "The Grocery Digital Divide: How Consumer Products Companies Can Deliver on the New Digital Imperative."
Drive Traffic to Grocery Stores with These Top Trends for 2017
"Acosta recently released The Revolution of Grocery Shopping report, which analyzed five megatrends currently impacting the industry. What’s imperative, however, is that brands and retailers embrace these shifts and apply these new consumer behaviors into actionable strategies in the coming year," Colin Stewart wrote in Supermarket News. "Acosta looked at some of the best practices utilized in conjunction with these megatrends and developed the top ten priorities to guide the grocery store of the near future."
Grocers Could Get a Leg Up on Take-Home Cooking Kits
"In the span of a few short years, more than 100 companies have jumped into the meal kit game," Kim Severson wrote in The New York Times. "Millions of cardboard boxes arrive on urban and rural doorsteps every month, holding everything one needs to cook dinner, down to the rice wine vinegar and panko."
13% Grocery Shop 4+ Times a Week
Lower gas prices mean more spending at the grocery store. The new report, "The Why? Behind The Buy" analyzes consumers' shopping decisions. Acosta released the 11th edition of The Why? Behind the Buy㢠report which analyzes how Americans grocery shop and what drives consumers۪ purchase decisions
Supermarkets Improve Food Quality to Retain Customers
While supermarkets have long been dominant in the food shopping industry, these establishments are feeling more pressure these days. Consumers are growing more demanding about what they expect to find in their favorite supermarkets. When shoppers can’t find what they want, Consumer Reports notes that they are quick to change stores. At the same time, supermarkets are facing competition from a variety of formats and are taking strategic steps to protect their market share, according to Packaged Facts.
