Tag: Fuqua

Why Your Clients Should Consider Circadian Rhythms When Ad Buying

Consumers want access to all products and services all the time. While shoppers certainly appreciate 24x7 access to products, it turns out they exhibit specific buying tendencies based on time of day and time of year.

B2C Enterprises Lead in 2014 Marketing Budget Growth

The February 2014 CMO study from Dr. Christine Moorman at Duke’s Fuqua School of Business has just been released. This bi-annual report tracks marketing attitudes held by business leaders across the U.S. The good news is that the optimism rating for the overall economy for the next 6 months is at 66.1, higher than it has been at any point since February 2009. As a result, CMOs are boosting their marketing budgets to support new products and services they're rolling out this year.

Digital Marketing Campaigns to Fuel Anticipated 2014 Business Expansion

Marketers are feeling better about the economy now than they have at any point during the past 4 years. That’s the news from the latest CMO Survey spearheaded by Dr. Christine Moorman and carried out with sponsorship from Duke’s Fuqua School of Businesses and the American Marketing Association. This survey is particularly valuable as it has tracked trends in marketer attitudes since 2008. Dr. Moorman and her colleagues regularly contact about 4,400 top marketers and obtain between a 9% and 10% response rate which delivers a nice snapshot of the business world.