Tag: gamification

How to Market A Loyalty Program that Drives Sales

Con­sumers are get­ting a lit­tle burned out on loy­al­ty pro­grams. They still sign up for these pro­grams, but they aren’t using them like they used to.

Mobile, Gamification are Two Leading Trends in E‑Commerce

U.S. e‑commerce spend­ing is con­tin­u­ing to grow at a rapid rate; spend­ing reached $290 bil­lion in 2012 and is fore­cast to increase to $500 bil­lion by 2020. Mobile com­merce and gam­i­fi­ca­tion are two of the lead­ing trends shap­ing the future of e‑commerce. A new report from Deutsche Post DHL iden­ti­fies eight trends dri­ving qual­i­ta­tive changes in e‑commerce beyond rapid growth.