Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI.
To make a splash in the marketplace, businesses will often establish a compensation system that rewards salespeople to take huge risks in exchange for the chance to earn huge sums. Research published in Kellogg Insight also associates these kinds of compensation models with the recent near collapse of our financial systems.
Kids are moving away from home computers for gaming in droves. According to Kids and Gaming 2015, the latest report from The NPD Group, mobile devices are now most used for gaming among kids ages 2–17 (63%). This shift has occurred as now only 45% of kids ages 2–17 are gaming on a home computer, down 22 percentage points since 2013. This decline is seen among all of the kidsÛª age groups, but is most pronounced among those ages 2–5.
Blueshift Trends Tracker Research finds most gamers prefer to play on their computers, followed by smartphones, and then consoles. Revenue through smartphone gaming is set to outpace console gaming for the first time in 2015. Expect to see major players roll out smartphone adaptations of their most popular console games.