"As the experiences of people who don’t identify as a man or a woman have gained attention, a majority of Americans say they have heard at least a little about the use of gender-neutral pronouns. And about one-in-five (18%) say they personally know someone who goes by such pronouns, says Pew Research."
Are marketers suddenly paying more attention to the differences between the shopping habits of men and women? Yesterday, I reported on a Kelly Blue Book study about gender and auto buying. Today, I want to call your attention to an ICR release that shows how brand and price impact decision making by gender in the home improvement products sector.
Does it make a difference when a B2B marketer’s online ad appears? Absolutely. And it turns out that click-through behavior on online B2B ads varies by gender as well. Marketers who want to optimize their online campaigns may already be looking at the results of a study recently published by Bizo. First off, the top-line data suggests that women click 23% more often than men.
There are considerable differences in how men and women in varying age groups spend their leisure time, according to a new survey. Most notably, American men have nearly 40 minutes more leisure time than women per day. Nevertheless, both men and women place high importance on spending their leisure time outdoors, and both admit they don't get out enough. Women, on average, want to spend seven more hours outdoors every week, while men hope for nine more hours, according to Timex Expedition's Outdoor Survey. Sports and fitness is increasingly a key component of Americans' leisure time. Leisure activities also are affected by age, or perhaps more accurately, a woman's life stage.
Conventional wisdom says that women account for most retail expenditures in the U.S. But there's one arena where men are more likely to open their wallets than women — online shopping. If you're selling products and services that men are looking for, you might want to ramp up online campaigns to draw traffic and increase sales.