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z Devine Hewson, CPC and Mark Lund, M.D., CPC are Co-Founders and Principals of Twin Lights Consulting. Their firm helps companies create authentic communication across the chasm dividing the generations at work. In this episode, we discuss: What year the number of millennials in the workforce will equal 75% — it's sooner than you might think; identifying and leveraging what generations have to offer each other in the workplace; and effectively communicating with different generations to boost profits.
Tag: Generation X
Younger Americans Prefer Mini-Vacations
"Last year, two-thirds (66%) of Americans took at least one trip shorter than five nights, driven by younger generations (72% of millennials and 69% of Gen X’ers, vs. 60% baby boomers), according to a new Ipsos poll. For some, these short breaks are the longest vacations they take: about three in ten Americans (29%) indicated their longest trip last year was lasted less than five nights."
Smart Home Product Retailers to Target 35- to 54-Year-Olds
"According to The NPD Group, 22% of U.S. internet households reported owning a smart home device in Q4 2018, up from 17% in Q4 2017. Alongside ownership growth, 2018 saw an 18% dollar sales growth in home automation devices compared to 2017, and NPD’s latest Future of Tech forecast expects the category to reach $2.5 billion dollars by the end of 2019."
59.7% of Gen Xers Have Auto Loans at the Highest Balances
LendingTree, the nation's leading online loan marketplace, today released its study on auto debt by generation that found those between the ages of 39 and 54 shoulder the biggest load among its users, with nearly 60% of Gen Xers having an auto loan.
Nearly Half of Americans Ages 45+ Trust P2P
"Early Warning Services, LLC, the network operator behind Zelle, today released the results of its second Digital Payments Adoption Study. It found that 50% of first time P2P users are aged 45 and older. Not just for younger generations, older generations are trialing P2P because of growing confidence and trust in digital payments."
24% of Gen Xers Buy Products Advertised on This Medium
Generation X can be a slightly confounding consumer age group for advertisers. They show preferences for traditional media like the generations before them. But they’re also young enough to be technologically savvy like millennials. So, what are the best advertising methods to reach them?
Women Are 10% More Likely Than Men To Talk About Death Preparation
MedCure, a leading non-transplant tissue bank accredited by the American Association of Tissue Banks, announced findings of the MedCure Mortality Survey. More than 1,600 respondents answered questions ranging from views on mortality and the afterlife to what they want to have happen to their bodies after death, revealing that millennials and baby boomers are twice as likely as Gen X to donate their body to science, and women are more likely than men to be afraid of the afterlife.
13% of Gen Xers Exceed Their Travel Budget
With its tenth annual Vacation Confidence Index, Allianz Global Assistance finds 10% of Americans admit to going over budget while on vacation last year, and those who did, on average, overspent by 27% ($534).
Targeting Today's 5 Types of Luxury Shoppers
Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.
Restaurants Can Hit Their Sweet (or Savory!) Spot with Gen X
Forever in the shadow of Boomers and Millennials, Gen Xers can now take center stage as an important customer base for restaurants, finds The NPD Group, a leading global information company. Generation X, ages 36 to 52, now represents 23 percent of all restaurant visits, not a significant difference from Boomers and Millennials, who represent 26 and 25 percent of visits respectively
Butchers, Delis Get Gen Xers on Dinner Game Plans
It turns out each generation approaches the “What’s for Dinner?” question differently. If there is one meal that exemplifies the differences among generations, it’s dinner, finds The NPD Group. Each group’s motivations, needs, and wants when it comes to dinner are as varied as their taste in music, according to a recently released generational study published by The NPD Group.
Marketers Should Use Multiple Touchpoints to Engage Gen Xers
Generation X bridges traditional and digital media usage and its members are virtually always connected, thanks to mobile devices. Gen Xers are fully comfortable using both traditional and digital media channels, so marketers should communicate to this audience via multiple touchpoints. Gen Xers are an important consumer segment because they are in the prime of their earning and spending potential.
