Tag: generation y

This Generation Loves M‑Commerce More Than Gen Z

Member of Generation Y (29- to 38-year-olds) are just as much, if not more, excited about online shopping via mobile device than the younger generations, according to recent research from GfK!

Best of 2011: Gen Y to Account for Nearly 40% of Car-Buying Population by 2012; Influence Other Consumer Segments

By 2012, Gen Y consumers will account for approximately 40% of the car-buying population and represent a new breed of confident consumers who are independent, tech-savvy, engaged and demanding, according to a new survey by Deloitte.  Conducted in collaboration with The Eli Broad Graduate School of Management at Michigan State University, the survey indicates that

Gen Y to Account for Nearly 40% of Car-Buying Population by 2012; Influence Other Consumer Segments

By 2012, Gen Y consumers will account for approximately 40% of the car-buying population and represent a new breed of confident consumers who are independent, tech-savvy, engaged and demanding, according to a new survey by Deloitte. The new survey indicates that Gen Y consumers have an increasingly positive view of the industry on everything, from researching and shopping to vehicle trustworthiness. By providing Gen Y with an ongoing, positive customer experience that has the same amount of innovation, dedication and information found in the cars that drew them to the brand initially, manufacturers will be able to take advantage of the influence this generation has over other consumer segments.

Canning on the Rise with Younger Generations, Suburban Areas

Canning is not just for rural grandparents anymore. Americans of all ages and areas are returning to their roots and canning to capture fresher, more affordable flavors. consumer-spend-insightsFifty-five percent of American home cooks plan to can this year, and of those, nearly 97% will be canning more than previous years, according to a recent survey of its community by Allrecipes​.com.

Canning on the Rise with Younger Generations, Suburban Areas

Canning is not just for rural grandparents anymore. Americans of all ages and areas are returning to their roots and canning to capture fresher, more affordable flavors. consumer-spend-insightsFifty-five percent of American home cooks plan to can this year, and of those, nearly 97% will be canning more than previous years, according to a recent survey of its community by Allrecipes​.com.