Uni­ty Mar­ket­ing esti­mates that the gift­ing mar­ket totals $131.3 bil­lion, and rep­re­sents approx­i­mate­ly $1 out of every $10 spent in the type of stores that fill America's malls and shop­ping cen­ters, the big box­es that line the streets and high­ways and the shops along main streets across the coun­try.