Do you send direct mail to prospects? Or, do you consider it too dated for today's sales world? You may be surprised to know that it's actually making a comeback as a sales tactic.
In spite of the new trend of holiday in July shopping deals, early holiday sales are doing little to get Americans into the spirit of spending on gifts this year. Only about half of American adults (54%) plan to spend $300 or more on holiday gifts, a striking 10% decrease from what Americans last year said they typically spend, according to a survey commissioned by ING DIRECT.