Consumers remain keenly focused on food safety. For many, genetically modified (GMO) foods are a concern. The latest research from BlueShiftIdeas shows that a growing number of consumers want GMO foods to be clearly labeled.
Tag: GMO foods
The labeling of genetically-modified (GMO) foods is at the center of debate across the country, but the decision to buy or not buy non-GMO foods often is based on price. A recent NPD food market research study on GMO awareness and concern among consumers finds that 67% of all primary grocery shoppers are not willing to pay a higher price for non-GMO foods.