Despite a subdued outlook for new home sales across the U.S., some builders are finding ways to improve their visibility in the local marketplace. It’s all about being green. More builders are using the green angle in their marketing for both new builds and renovations. This trend is expected to continue through at least 2016.
Tag: green
Outlook for Green Marketing Turns Cloudy
Before the economy slid into recession, green marketing was a hot trend. But financial pressures caused many consumers to cut back on all purchases, including spending on those more expensive green products. Is it still profitable to use a green marketing angle? Grail Research, a division of Integreon, has just published new research on this topic.
More Marketers Target the Super Green Demographic Online
In recent years, many marketers have emphasized their green practices to attract consumer attention and increase sales. Is this a worthwhile effort for merchants or should they target only the ‘greenest’ consumers? New data from Scarborough Research uncovers key demographic features of the consumer group labeled “Super Green” and this information may help marketers determine best strategy in he green marketplace.
Marketing Shift to Come for Eco-Friendly Products
It turns out that promoting a product or service as being green often isn’t enough to sway consumers to make a purchase. New data indicates that marketers may have been targeting the wrong consumer groups with their green pitches. And marketers must appeal to consumers in just the right way to be sure the green angle works.
Marketers to Use Green Tactics for Specific Demographics
Green marketing and practices have been all the rage for the past several years. But are consumers really paying attention to environmental concerns when they buy products and services? A new report by Crowd Science indicates that marketers can successfully use this tactic. However, the results are closely linked to specific demographic groups.
Marketers Remain Committed to Green
Marketers remain committed to green business principles despite the recent recession. According to the 2010 State of Green Business report, many experts expected a steep decline in 2009 investment in this sector. Yet investments dropped only 36% from 2008 levels. And the total investment was still high, about $4.8 billion last year.
New Study Looks at What Motivates Consumers to Choose Sustainable Food & Beverages
Market research firms Packaged Facts and The Hartman Group have joined forces in a collaborative partnership that will result in a series of four reports each consumer-spend-insightsdeciphering the attitudes and behaviors of sustainable goods consumers in relation to specific consumer products. “Consumers and Sustainability: Food and Beverage” is the first market study published in the four-part series.
New Study Looks at What Motivates Consumers to Choose Sustainable Food & Beverages
Market research firms Packaged Facts and The Hartman Group have joined forces in a collaborative partnership that will result in a series of four reports each consumer-spend-insightsdeciphering the attitudes and behaviors of sustainable goods consumers in relation to specific consumer products. “Consumers and Sustainability: Food and Beverage” is the first market study published in the four-part series.
