Once again, Americans are looking forward to splurging on their favorite candy, costumes and decorations during the Halloween season. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion, the second highest in the survey’s 14-year history. The figure is relatively the same as last year’s previous record of $9.1 billion.
Tag: greeting cards
Despite our increasing tendency to live life and connect with friends and family online, the traditional greeting card industry remains strong. Consumers purchase over $7 billion worth of greeting cards annually. According to the Greeting Card Association, consumers who purchase greeting cards: