Tag: groceries

Americans to Eat 8.9% More Beef This Year

Beef. It's What's For Din­ner. rang true in 2018 as beef prices remained strong and con­sumers reg­u­lar­ly vis­it­ed the meat case. Accord­ing to the lat­est retail sales data from IRI/Freshlook, beef demand is up 15% since 2012.

39% of Shoppers to Switch to Products with More In-depth Labels

A new report released today from Label Insight and Food Mar­ket­ing Insti­tute (FMI) revealed that gro­cery shop­pers exhib­it loy­al­ty to those prod­ucts that cre­ate deep­er rela­tion­ships through infor­ma­tion exchange. The Trans­paren­cy Imper­a­tive report found that shop­pers increas­ing­ly demand trans­paren­cy and a clos­er con­nec­tion to their food, so much so that 75% are more like­ly to switch to a brand that pro­vides more in-depth prod­uct infor­ma­tion, beyond what's pro­vid­ed on the phys­i­cal label. When shop­pers were asked the same ques­tion in 2016 in a sim­i­lar study by Label Insight, just 39% agreed they would switch brands.

Food Stores Can Lure Lunch Crowd with Healthy Deli Meats

"While break­fast may have earned the moniker of “the most impor­tant meal of the day,” lunch is a key meal for today’s busy con­sumers to keep their blood sug­ar up through­out the day. And with lunch meat a con­ve­nient source of pro­tein, whether it’s eat­en on a sand­wich, in a sal­ad or on its own, it should be a lunchtime sta­ple, says Nielsen."

Majority of Shoppers Spending Less by Switching to Store Brands

Sev­en in 10 shop­pers (71%) say they’re spend­ing less on food, bev­er­age and house­hold goods by choos­ing store brands, but don’t feel like they’re sac­ri­fic­ing much. In fact, only 31% of brands are con­sid­ered a “must have” — one that shop­pers would buy whether on sale or not, accord­ing to a new study by Deloitte. Near­ly 9 in 10 (88%) respon­dents say they have found sev­er­al store brands that are just as good as nation­al brands.

Consumers Seeking More Online Shopping Options for Frequently-Used Food, Household Products

A new study reveals an unmet demand for online shop­ping options, par­tic­u­lar­ly for in-store pick­up and at-home deliv­ery. While 14% of shop­pers sur­veyed cur­rent­ly buy con­sumer prod­ucts online and pick them up in the store, 43% indi­cate they would like to do so, with strongest demand appear­ing in food and bev­er­age cat­e­gories for in-store pick­up. Con­sumers are drawn to the con­ve­nience of pur­chas­ing frequently-used food, bev­er­age and house­hold items online.

Fair Trade Certified Label Increases Likelihood of Purchase Among Consumers

Eth­i­cal prod­uct labels and mar­ket­ing mes­sages are an increas­ing­ly com­mon sight in retail set­tings, call­ing atten­tion to par­tic­u­lar aspects of the way goods have been made and to par­tic­u­lar caus­es that stand to bene­fi t when the goods are pur­chased. The Fair Trade label, which aims to guar­an­tee a "bet­ter deal" for poor farm­ers in devel­op­ing coun­tries, is per­haps the most well-known eth­i­cal label. Fair Trade coff ee, the largest sell­ing cer­ti­fi ed prod­uct, accounts for over 3% of the total retail mar­ket for coff ee and for close to 20% of the mar­ket for spe­cial­ty coff ees, the fastest grow­ing seg­ment of the U.S. cof­fee mar­ket. Retail­ers may be able to win mar­ket share and boost sales by off ering more Fair Trade cer­ti fied goods, either tar­get­ed to par­tic­u­lar seg­ments and priced at a pre­mi­um, or mar­ket­ed more gen­er­al­ly at reg­u­lar prices.

Health, Budget Concerns to Drive Food Flavor and Ingredient Market in 2011

Con­sumer thrifti­ness and health-consciousness will con­tin­ue to exert a notable influ­ence over the food and bev­er­age ingre­di­ent and fla­vor trends to emerge in 2011, accord­ing to "Food Fla­vors and Ingre­di­ents Out­look in 2011," by mar­ket research pub­lish­er Pack­aged Facts. "Many have spent the last few years rein­vent­ing their finan­cial and employ­ment lives, and are now start­ing to focus more empha­sis on their over­all well­be­ing and hap­pi­ness in a way that is reflec­tive of their val­ues, being more prag­mat­ic and delib­er­ate in mak­ing deci­sions about how to spend both their time and their resources," says Don Mon­tuori, pub­lish­er of Pack­aged Facts. Pack­aged Facts believes food mar­keters, from the retail and food­ser­vice sec­tors, will take that con­sumer mind­set to heart in 2011

Meal Planning Prior to Grocery Shopping Drives Purchases

Most con­sumers don't enter the gro­cery store with a blank slate; near­ly 3 out of 4 U.S. house­holds typ­i­cal­ly plan at least some din­ners in advance, and half plan break­fast and lunch meals, accord­ing to a recent food and bev­er­age mar­ket research report by The NPD Group. Of the 71% of house­holds that plan at least some din­ners in advance, 24% planned near­ly all din­ners in advance, accord­ing to the new research. In addi­tion, of the 53% of house­holds that plan at least some lunch­es in advance, 13% planned near­ly all lunch­es in advance and fifty-one per­cent of house­holds planned at least some break­fast meals in advance. "The fre­quen­cy of meal plan­ning is an indi­ca­tion that many pur­chase deci­sions are made pri­or to gro­cery shop­ping," said Ann Han­son, exec­u­tive direc­tor of prod­uct devel­op­ment at NPD and author of the report. "Retail­ers and man­u­fac­tur­ers who can help con­sumers address meal plan­ning chal­lenges have the poten­tial to become ingrained in the fam­i­ly meal plan­ning and shop­ping cycle."

Marketers Should Target Shoppers Before They Leave for Store

Before they ever enter a gro­cery store, most U.S. house­holds have already made the major­i­ty of their pur­chas­ing deci­sions, and rarely buy on impulse, accord­ing to a recent report by The NPD Group, a lead­ing mar­ket research com­pa­ny. The food and bev­er­age mar­ket research report finds that 94% of U.S. house­holds pre­pare a writ­ten shop­ping list pri­or to gro­cery shop­ping, and 72% of shop­pers nev­er or only occa­sion­al­ly buy items not on the list. "For food and bev­er­age man­u­fac­tur­ers and retail­ers, it's all about get­ting on the list," says Ann Han­son, exec­u­tive direc­tor of prod­uct devel­op­ment and author of the report. And with so many pur­chas­ing deci­sions being made at home where meals are being planned and shop­ping lists assem­bled, it's impor­tant for mar­keters to focus on the con­sumer at home before they leave for the store.

More Shoppers Considering Private Label Products Over National Brands

A new sur­vey of super­mar­ket prices on thir­ty sum­mer­time essen­tials found that shop­pers can save over 30% by choos­ing the retailer's brand instead of the nation­al brand. The econ­o­my appears to be a fac­tor in win­ning shop­pers over to store brands, accord­ing to research from the Pri­vate Label Man­u­fac­tur­ers Asso­ci­a­tion. As the econ­o­my con­tin­ues to fiz­zle, indus­try ana­lysts believe con­sumers will con­tin­ue to select pri­vate label prod­ucts in cat­e­gories where they pre­vi­ous­ly con­sid­ered only nation­al brand items.

Weight Management Has Strong Influence

Devo­tees of name-brand diets spend more than $3,400 on gro­ceries each year, while those stick­ing to low-fat foods spend just over $800, accord­ing to find­ings from a new Catali­na Mar­ket­ing study. Weight-management has a "strong influ­ence" on the gro­cery pur­chas­es of 56% of Amer­i­can shop­pers and at least "some influ­ence" on the pur­chas­es of anoth­er one-third. Even more strik­ing is the fact that four out of 10 shop­pers fol­lowed some type of diet in the past year. The new study cat­e­go­rizes dieters into six groups: Low-fat & Fit, Car­bo­hy­drate Con­scious, Devot­ed Dieters, Healthy Habits, Uncon­cerned Fam­i­lies, and Calo­rie Con­scious.