“The leading grocery retailers have been playing a game of one-upmanship when it comes to raising the bar on online ordering convenience. From offering grocery delivery to-your-door to same-day delivery through a variety of service modes, like drive-up pick-up, grocers are making shopping easier and an increasing number of consumers are responding.”
Tag: grocery
Retailers to Promote Grocery Delivery Services
“Consumer Reports’ 2018 Supermarkets Survey revealed 3,043 of its members who responded to its survey used online grocery delivery services. Those consumers represent 7% of the 75,065 members surveyed by Consumer Reports Survey Research Department for its grocery stores ratings.”
Help Your Grocery Clients Promote The Items That Boost The Bottom Line
With the grocery sector only expected to grow by about 1% this year, forward-thinking operators need to advertise high profit-margin lines to see a big sales boost. Here’s what winning retailers are doing.
Food Stores Can Lure Lunch Crowd with Healthy Deli Meats
“While breakfast may have earned the moniker of “the most important meal of the day,” lunch is a key meal for today’s busy consumers to keep their blood sugar up throughout the day. And with lunch meat a convenient source of protein, whether it’s eaten on a sandwich, in a salad or on its own, it should be a lunchtime staple, says Nielsen.”
10% of Shoppers Now Buy Some Groceries Online
“Adoption of online grocery shopping is moving at a slower pace than other consumer categories, but it’s growing with about 10% of U.S. consumers now regularly buying groceries, reports The NPD Group, a leading global information company. Although there are more consumers buying their groceries online, they haven’t jumped all in. Nearly all online grocery shoppers (99%) still shop in brick-and-mortar grocery stores.”
Organic/Real Foods Marketers Succeed with Authentic Stories, Local Roots
“Generation Z, those born 1997 to present, has the potential to take demand for “real” unadulterated food to new heights, finds a new report from The NPD Group, a leading global information company. Raised by Gen X parents, Gen Zs have higher consumption rates of organic foods and beverages than any other group, and they were taught at a young age the value of food in terms of function and nutrition and not just how it tastes.”
Can Loyalty Apps Increase Consumer Loyalty?
The “Polygamous Store Loyalties: An Empirical Investigation” study used tracking data from a vendor utilizing a swipe card akin to a loyalty card. The researchers parsed more than $1 million worth of shopping transactions over 53 weeks involving 248 types of products sold at 14 retail chain stores in a large metropolitan market, Supermarket News reports.
New SalesFuel Infographics Show How Voice-activated Assistants are Changing How America Eats
SalesFuel announces the release of its 2017 AudienceSCAN survey results, delivering vital purchase intent and psychographic data for consumer marketers and sales forces across all industries. Now in its 8th year, this in-depth analysis of more than 18,000 U.S. adult (18+) consumers gives you the exclusive insight to better understand what’s in the hearts and
Shoppers Seeking More Personalized Connection with Grocers
As consumers continue to demand more from retailers, the grocery industry should adapt and provide targeted shopping experiences tailored to specific consumer needs and changing demographics, according to a new report from PwC. While online channels may not become a common way to buy groceries in the near future, technology will still play a major role in the evolving grocery experience.
Shift in U.S. Population Driving Changes in Eating Behavior
The U.S. population is changing with Boomers aging, Generation Z and Millennials entering new life stages, and Hispanics making up a growing share of the younger generations, and these shifts will have a major impact on the country’s eating behaviors over the next five years. Generation Z and Millennials are driving changes with their approach to food choice and preparation; these generational groups want more involvement in preparing their food and meals, particularly at breakfast.
Consumers Educated About GMO Foods More Likely to Purchase
The labeling of genetically-modified (GMO) foods is at the center of debate across the country, but the decision to buy or not buy non-GMO foods often is based on price. A recent NPD food market research study on GMO awareness and concern among consumers finds that 67% of all primary grocery shoppers are not willing to pay a higher price for non-GMO foods.
Innovative Packaging, Higher Quality Cuts May Woo More Meat Eaters
Despite prevalent health trends encouraging consumers to eat less red meat, 90% of consumers eat some kind of red meat at least once a month. However, those consumers who are turning away from red meat are often trading up to a higher quality meat product. According to industry analysts, this creates an opportunity to market higher quality meats to consumers, as well as innovative packaging and recipe ideas.
