Tag: GroupM

Political Campaigns Could Drive $10 Billion in Ad Spending in 2020

Now that we are almost halfway through 2019, ad industry experts are fine-tuning their projections for 2020. Brian Wieser, global president of Business Intelligence for GroupM, has long kept an eye on the advertising market.

How To Sell More TV and Video Advertising in 2019

Traditional TV may not have a growing audience, but advertisers still perceive the medium as an important part of their marketing mix.

Kathy Crosett November 8, 2018 Media + Marketing Tags: ,