“Every 11 seconds in the U.S., an older adult ends up in an emergency room due to a fall, according to Consumer Reports. ‘It’s the leading cause of accidental death in the elderly,’ says Cathleen Colón-Emeric, M.D., chief of geriatrics at the Duke University School of Medicine. Falls can result in a variety of injuries, including hip fractures and head trauma, which can have lasting consequences.”
Tag: health & wellness
Retailers to Promote the Positive Effects of Healthy Lighting for Kids
Hansen Lighting, an industry leader and pioneer in lighting products for homes, community, business buildings and schools, recently completed research that proves the advantages of healthy lighting. The company’s recent experiment with children ages 4-5 years resulted in improved scores in attention span, resilience, group engagement, and cooperation.
Yoga Classes to Target Seniors
“As you age, it’s normal to become less limber, reports Harvard Health Publishing. Your muscles shrink and your tendons lose their water content, which makes your body stiffer. But add in less activity from a sedentary lifestyle and your lack of flexibility can become even worse.”
Diet Program Promoters Should Target Prospects With Positive Body Images
According to a recent study, 89 percent of women from the U.S. and other western countries are dissatisfied with their weight. That dissatisfaction, together with a critical view of one’s own body, is a problem that Weight Watchers sees frequently, AdWeek reports.
30% of Massage Patients Seeking Pain Relief
Massage therapy has gone mainstream. Consumers are seeking body massages at specialty clinics, health clubs and spas. The latest survey from the American Massage Therapy Association (AMTA) reveals that 71% of U.S. adults believe massage therapy is a form of health care.
Study Recommends Osteoporosis Screening for Men over Age 50
On October 20th, we celebrated World Osteoporosis Day. U.S. consumers are likely to believe osteoporosis is a women’s issue. But, the National Osteoporosis Foundation (NOF) is emphasizing that men, too, suffer from thinning bones as they age. And, a new survey shows men are often under-treated for weakening bones.
More Parents Buying Exclusively Organic
OTA’s U.S. Families’ Organic Attitudes & Beliefs 2014 Tracking Study, a survey of more than 1,200 households in the United States with at least one child under 18, found that eight out of ten American families have bought organic products one or more times in the past two years. In nearly half of those families, concern about their children’s health is a driving force behind that decision.
Consumers Seeking Foot-Pain Relief
The American Podiatric Medical Association (APMA) recently announced the results of its Today’s Podiatrist survey, which measures the public’s attitudes toward foot health. The study, which surveyed 1,000 US adults ages 18 and older, found the majority of Americans say they have experienced foot pain (77 percent), but only a third of those would seek expert care by a podiatrist.
Healthy 50+ Americans Represent Prime Target for Marketers of Wellness Products
According to a recent study by Packaged Facts, changes in thinking about what it means to get old have occurred alongside a rising concern by Boomers about doing what it takes to improve their health and wellness. For that reason, marketers of consumer goods and services have made Healthy 50+ Consumers prime targets. The report defines “Healthy 50+ Consumers” as the 26 million Americans 50 years and over who are pursing a wellness regime that includes healthy eating and regular exercise activities such as fitness walking or swimming. Not only are Healthy 50+ Consumers more confident about the overall economy and their own financial futures, but they are also far more willing to pay a premium when purchasing “better-for-you” grocery products compared to their peers.
Many Consumers Turn to Internet for Health, Wellness Information
The types of websites consumers turn to for health-and-wellness information and the reasons they go online for such information are greatly influenced by the stage of the condition they are experiencing and varies by ailment type, age and gender, according to new research by Kantar Media. According to the new data, the primary reason for going online for health information was to gain general knowledge about a condition (71%), followed by researching symptoms that either the individual or someone else was experiencing (59%). A healthcare professional recommendation makes a health website trustworthy, say 56% of respondents, followed by 46% who said the inclusion of academic articles or scientific research does, and 39% who said having information that is easy to understand does.
Consumers Redefining Wellness to Mean ‘Quality of Life’
Today’s consumers are navigating wellness with greater breadth and depth of knowledge than ever before. Consumers today articulate “wellness” as comprising one’s physical and internal state, and the term “wellness” is increasingly being redefined to mean “quality of life.” As spending on wellness products increases, consumers are looking for those products and services at more than just specialty health food stores; mass-oriented retailers have been fortifying their product mixes with healthier-for-you choices, and according to a recent survey from The Hartman Group, consumers are taking notice. With all Americans involved in health and wellness by varying degrees, the opportunity to present relevant products, retail experience and other services is significant for today’s healthcare providers, manufacturers and retailers.
Consumers Becoming More Calorie-, Sodium-Conscious
Health and weight management are on the minds and plates of consumers nationwide, with 43% of surveyed consumers paying more attention to calorie counts than they were in 2008. In the new Shopping for Health survey conducted by Harris Interactive on behalf of the Food Marketing Institute and Prevention, more than 1,423 adult shoppers polled said sodium levels are the new top nutrition label concern (66%), tied with fat (66%) and followed closely by sugar/artificial sweeteners (65%) and calories (60%). Compared with 2009, more than one-third of shoppers say they’re buying products with more grains (whole grain, 49%; multigrain, 40%), fiber (39%), low-fat (37%) and low-sodium (34%). “This research is extremely valuable as supermarkets promote the health and wellness of their customers as a central part of their mission,” said Leslie Sarasin, FMI president and CEO.
