Although many have fallen away from their New Year's resolutions to exercise more and eat better, three out of four Americans say they try to eat a healthy balanced diet most of the time. This seems especially important (83%) among young adults under 35 years old. But it appears a healthy diet is many things to many people.
Parents' primary motivation in purchasing organic products is health related. Some 55% of parents who buy organic do so because they believe them to be "healthier for me and for my children," according to the Organic Trade Association. New parents, in particular, are increasingly finding that their newborn serves as the impetus to go organic. They begin to serve it as the child's first meal and gradually increase their commitment as the child grows.