Cliff Farrah is President and CEO The Beacon Group, Farrah has spent more than 25 years advising clients on organic and inorganic growth strategies and tactics in Healthcare, Technology, Industrial, Energy and Defense marketplaces. In this episode, we discuss: How the pandemic accelerates your comp set; How to choose which competitor to overtake; Near and long-term market disruption considerations; How to identify who in your market is still spending money; and How amid to right-size your organization.