Hispanics now comprise 16% of the U.S. population. According to Census Bureau data, Hispanics are also the fastest-growing minority group. Some marketers have historically allocated a higher percentage of their ad budget for Hispanic advertising than others. The latest research from the Association of Hispanic Advertising Agencies (AHAA) shows these marketers are on the right track and their example may influence more businesses to increase ad spending that targets this demographic group.
Pharmaceutical companies spend significant amounts of time and money promoting their products to both physicians and consumers. But are these firms targeting all demographic groups as well as they could? A new survey of physicians indicates that pharma companies could do a much better job of reaching one specific target audience: Hispanics.
Yesterday, I discussed how more CPG marketers will be shifting their budgets to the e‑commerce and supercenter channels during the next few years. According to Nielsen, more shoppers will be looking for CPG products in those channels. At the same time, CPG marketers may also target specific demographic groups as they shop online.