Tag: Hispanic

Increased Hispanic Advertising to Yield High Returns

Hispanics now comprise 16% of the U.S. population. According to Census Bureau data, Hispanics are also the fastest-growing minority group. Some marketers have historically allocated a higher percentage of their ad budget for Hispanic advertising than others. The latest research from the Association of Hispanic Advertising Agencies (AHAA) shows these marketers are on the right track and their example may influence more businesses to increase ad spending that targets this demographic group.

Marketers to Increase Hispanic Social Media Programs

As marketers continue to explore ways to promote their products and services through social media, are they overlooking an important demographic group? Hispanics are a significant economic force in the U.S. yet marketers have been slow to devote social media programs to this group. That situation may be about to change this year.

Pharma Companies to Use More TV to Target Hispanic Audiences

Pharmaceutical companies spend significant amounts of time and money promoting their products to both physicians and consumers. But are these firms targeting all demographic groups as well as they could? A new survey of physicians indicates that pharma companies could do a much better job of reaching one specific target audience: Hispanics.

CPG Marketers Target Hispanic Shoppers

Yesterday, I discussed how more CPG marketers will be shifting their budgets to the e‑commerce and supercenter channels during the next few years. According to Nielsen, more shoppers will be looking for CPG products in those channels. At the same time, CPG marketers may also target specific demographic groups as they shop online.

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