Melinda Krueger gives some step-by-step advice for getting your retailers ahead of the holiday shopping rush by using mobile messaging. We know that 27% of consumers already buy things from their mobile devices, so why wouldn't your local advertisers want to bump that up by targeting mobile shoppers with holiday campaigns?
Tag: holiday campaigns
As you begin to prepare for the 2015 holiday season, LYONSCG has 5 trends to share that will be important in driving sales growth for your advertisers this year. No. 1: Mobile ÛÒ In 2014, comScore reports mobile commerce jumped 28% to $31.6 billion, outpacing desktop which grew by 13% to $236.9 billion.