It shouldn’t be any surprise that 44% of businesses plan to increase their ad budget during this holiday season. According to a recent Reveal Mobile webinar, 36.2% of companies are considering October of this year to be the prime time to begin their holiday advertising.
Tag: holiday campaigns
Melinda Krueger gives some step-by-step advice for getting your retailers ahead of the holiday shopping rush by using mobile messaging. We know that 27% of consumers already buy things from their mobile devices, so why wouldn't your local advertisers want to bump that up by targeting mobile shoppers with holiday campaigns?
As you begin to prepare for the 2015 holiday season, LYONSCG has 5 trends to share that will be important in driving sales growth for your advertisers this year. No. 1: Mobile ÛÒ In 2014, comScore reports mobile commerce jumped 28% to $31.6 billion, outpacing desktop which grew by 13% to $236.9 billion.