"Consumer confidence is high this holiday season, according to NRF Director of Industry and Consumer Insights Katherine Cullen, and consumers say they'll be spending about $1,000 on average on gifts and other items for the holidays."
Tag: holiday shopping
45% of Female Holiday Shoppers Make Most of Their Purchases Via Phone
"A national study of women ages 18–75 found that female shoppers will continue to push for greater convenience and price value this holiday season, despite a moderate uptick in disposable income, reports BusinessWire."
Brick-and-Mortar Retailers to Promote Holiday Inspiration
"The vast majority of U.S. consumers plan to spend at least as much this year on holiday gifts as they did last year and will be turning to stores for holiday gift inspiration, according to results of the 13th Annual Holiday Shopping Survey from Accenture."
Toy Stores to Promote Toy Supercategories to Grandparents
"After a modest decline forecast for 2019, total toy industry dollar sales in the U.S. are expected to pick up again in 2020; and this trend is expected to continue through the end of 2021, according to The NPD Group’s latest report, The Future of Toys."
How to Inspire Confidence in Your Client's Holiday Ad Campaigns
It shouldn’t be any surprise that 44% of businesses plan to increase their ad budget during this holiday season. According to a recent Reveal Mobile webinar, 36.2% of companies are considering October of this year to be the prime time to begin their holiday advertising.
Millennials to Drive Increase in Holiday Shopping
As we previously reported, the upcoming holiday season will likely be a happy one for retailers. A new Open X and Harris poll supports Deloitte’s predictions.
Do Your Clients Know These Secrets About Black Friday Email Marketing Success?
Is it too early to send out email marketing campaigns for the 2019 holiday season? Yes. But it’s not too early to help your clients plan their holiday email marketing strategy.
62% of Americans Plan Cookouts for the 4th of July
"Americans were expected to spend $6.9 billion on food for Fourth of July cookouts and picnics in 2018, according to the annual survey released by the National Retail Federation and Prosper Insight & Analytics. That's the second-highest amount in the history of the survey and per-person spending is up."
New study helps small business defend against big retailer mini-stores, online shopping
SalesFuel’s Small Business Saturday free white paper offers new insights to help businesses prepare for Nov. 26 Small Business Saturday this year is November 26 and in advance of it, SalesFuel is releasing its free white paper “Small Business Saturday Shoppers 2016: Helping Small Businesses Compete with Big-Box and Online Giants.” In it, SalesFuel uses […]
Google Says Consumers Will Research Early, Buy Later for the Holidays
Consumers are already purchasing and buying gifts for the upcoming holidays. A significant amount of this activity takes place online so marketers who don’t have their digital presence updated should make that task their top priority. Google’s analysis of shoppers behavior suggests that while researching will take place all season long, at least 8% of consumers don’t complete their purchases until after Christmas which means that online ad spending should align with busy shopping days.
Retailers Cementing Omnichannel Strategies Now for Holiday Season
As multichannel shoppers spend more, retailer are gearing up for the crucial holiday shopping season by cementing omnichannel strategies. eMarketer expects more than one-fifth (23.7%) of the $262.3 billion in U.S. retail ecommerce sales forecast for all of 2013 to occur in November and December. One of the key benefits of adopting an omnichannel strategy will be that it sidelines concerns over showrooming.
New Video! Big-Ticket Holiday Shopping, Online Shopping Research, Black Friday & Other Promotions
The 3rd quarter edition of the Ad-ology Marketing Forecast focuses on holiday shoppers from the Ad-ology AudienceSCAN Reports. http://youtu.be/MudOMuj6WpU SCRIPT: Hello everyone… and welcome to the Third Quarter 2013 edition of the Ad-ology Marketing Forecast. [LEAD SEGMENT — BIG-TICKET SHOPPERS] People are already starting to think about the holidays, specifically holiday shopping. Big-ticket items such […]
