Tag: home sales

Real Estate Agents to Promote The Stress-Reducing Aspect of Their Services to Home Sellers

"A recent online survey conducted by Ipsos on behalf of Zillow reveals that more than three quarters of Americans who have sold a home in the past three years say the experience of selling was stressful for them (77%) — behind only going through a relationship breakup (78%). Selling a home is rated as being more stressful than buying a new home (72%), planning a wedding (60%), getting fired (58%), becoming a parent (58%), teaching a teenager to drive (53%) and potty training a child (47%)."

How Mortgage and Other Lenders are Helping More People Buy Houses

"They were blamed for the biggest financial disaster in a century. Subprime mortgages – home loans to borrowers with sketchy credit who put little to no skin in the game. Following the epic housing crash, they disappeared, due to strong, new regulation, and zero demand from investors who were badly burned. Barely a decade later, they're coming back with a new name — nonprime — and, so far, some new standards."

Renters and Home Buyers Going Mobile in New Residence Search

When consumers are out looking for a new home or apartment these days, they’re increasingly using their smartphones as a research tool. Advertisers in the industry should be improving their mobile presence as the real estate sector recovers from the slowdown it experienced during the Great Recession. The Search Agency, which regularly studies the use of paid search advertising, suggests that marketers should pay particular attention to the time of day and day of the week when crafting their ad campaigns.