Tag: homeowner insurance marketing

Homeowners Insurance Sellers to Boost Sales Through Educational Advertising

"If you're getting a mortgage for your new home, your lender will require homeowners insurance, says Consumer Reports. And even if you're among the rare home buyers purchasing without a mortgage, you still should get homeowners insurance to protect against costly perils like fire and wind damage."

Homeowner Insurance Industry Increases Direct Mail Marketing

For the past several years, homeowner insurance companies have relied on the booming housing market to bring in new clients. But the slow sales in the housing market mean fewer new homeowners need coverage. This economic situation has caused several of these businesses to look for different ways to find more revenue. According to Mintel Comperemedia, homeowner insurance companies are increasingly using direct mail.