“A recent study conducted by Ipsos on behalf of Mr. Clean reveals that the body responds to the act of cleaning the same way it reacts to watching race car driving, with a rush of adrenaline and improved mood.”
Tag: household cleaners
With more consumers interested in adopting a “green” lifestyle, the marketplace for socially responsible, sustainable, ethical and eco-friendly products is primed for innovation after holding its own during the recession, according to a new report from Packaged Facts. Retail sales of green cleaners in 2009 totaled $557 million – split between $339 million from green household cleaning products and $218 million from green laundry products-to account for 3% of the total household and laundry cleaner retail market. Packaged Facts estimates retail sales of green cleaners grew 229% between 2005 and 2009, more than doubling their footprint in dollar terms and more than tripling their share of the total household cleaner market.
According to a new report from The Hartman Group and Packaged Facts, household cleaning products with a sustainable side have begun to enter the American mainstream. Formerly, the act of cleaning was a form of “germ warfare,” and entailed a combative relationship between consumers and their environment. Recently, however, more and more consumers talk about the idea of working with nature, not against it, to naturally restore balance to their home environment. As with the food and beverage and personal care categories, consumers have become increasingly aware of the potentially harmful effects of artificial and chemical-based products on personal health as well as environmental safety.