For decades, marketers purchased TV advertising with the idea of day-part in their minds. In the era of TV everywhere and anytime, industry experts believe marketers should develop some new ways of thinking about advertising.
The biggest news from the IAB’s 2018 Full Year 2018 Internet Advertising Revenue Report is that businesses spent $107 billion on digital outreach last year.
When the IAB and PwC last reported on the state of digital advertising, they gave us detailed figures for the first half of 2018. At that point, advertisers had spent $49.5 billion getting their messages out to consumers.
The IAB reports that digital ad spending amounted to $49.5 billion between January 1 and June 30, 2018. The figure represents a huge increase, 23%, over the $40.3 billion spent during the same time period last year.
With so much attention focused on podcasts, advertisers are taking notice. A new Nielsen report describes who’s listening to which type of podcast and how to match your advertisers with these audiences.
There’s a new kid on the block. Specifically, more small businesses are choosing to target their audiences directly and exclusively through e‑commerce.
More consumers are choosing to watch OTT TV these days. It’s only fair to ask if these viewers are noticing marketers’ messages, especially if they’re enjoying a favorite program with friends or family members.