How would you rather develop a relationship with a business: Being disrupted by something you may find interesting, or interacting with the business of your own free will?
Tag: inbound marketing
A key challenge for many small and medium-size businesses is finding cost-effective ways to generate leads. Historically, direct mail or print ads in local or trade publications yielded the best results. But many SMBs are finding that new media can generate a higher flow of leads for less money. And HubSpot, an industry services provider, says that consumer contact coming from sources such as blogs or social media sites can be easily turned leads. These leads are often called inbound marketing, a form of marketing that now claims 39% of the 2010 lead generation budget for SMBs.