"Americans were expected to spend $6.9 billion on food for Fourth of July cookouts and picnics in 2018, according to the annual survey released by the National Retail Federation and Prosper Insight & Analytics. That's the second-highest amount in the history of the survey and per-person spending is up."
Tag: Independence Day
Of Americans who plan to celebrate Independence Day, seven in 10 will attend a barbeque, cookout or picnic, totaling more than 164 million people – a record in that category. The new Independence Day survey also found that gas prices may not put too much of a damper on family travel plans this year: nearly two-thirds of Americans say the price of gas will not impact their July 4 spending – an increase from 63% in 2012.
AAA Travel projects 40.8 million Americans will journey 50 miles or more from home during the Independence Day holiday. The majority (84%) will travel by automobile; holiday air travel is expected to increase slightly to 3.07 million. The average traveler is expected to travel a round-trip distance of 613 miles and spend $747.
According to a new survey from the National Retail Federation, nearly 144 million Americans or 61.9% of adults over 18 years old will celebrate the holiday the traditional way by attending or hosting a cookout/barbeque or picnic, which is the about the same as in 2009 (62.6%). Independence Day is big business; more than one-quarter (27.3%) of consumers own patriotic decorations, and as July 4th approaches, 16.2% of consumers will head to stores to buy new patriotic merchandise. "Summer promotions and sales on beach wear, picnic food and accessories should bring Americans into the stores and out of the heat as they prepare for their holiday festivities, especially with many families still relying on strict budgets," said NRF President and CEO Matt Shay. In addition, more Americans will be traveling — AAA predicts the number of Americans traveling this Fourth of July holiday weekend will increase 17.1% from 2009, with approximately 34.9 million travelers taking a trip at least 50 miles away from home.