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Big changes are in the works for how businesses plan to use social media to interact with consumers in the coming year. According to a MediaPost article by Oliver Yonchev, there are a few trends in particular that advertisers need to be aware of.
Tag: instagram
Ask 3 Questions to Master Video Ad Effectiveness
If your clients want to run online video ads, they have a lot of choices. Which platforms they should use depend on a few things, reports Pixability.
Empowering Small Businesses Through Social Media
According to Visual Objects, 62% of small businesses consider social an important part of marketing and 88% are planning on investing more in social media. But which ones are of the most interest to your small business clients and prospects?
Tips to Help Clients Top the Instagram Charts
Are your clients struggling with their social media presence? You can help them improve by studying the data RivalIQ published in its 2018 Social Media Industry Benchmark Report.
Stores can Cater to Pet Owners’ Desire to Throw Their Fur Babies Parties
Throw your dog a birthday party, complete with peanut-flavor cake and pug-sized party hats! C.R.Gibson (a consumer goods brand owned by CSS Industries, Inc.) felt the timing was right to introduce a product line aimed at people who want to celebrate their pets' birthdays in their homes and on social media. The current generation of pet owners isn't holding back when it comes to lavishing attention on pets, and they're especially aware of the Instagram appeal of a cute dog or cat wearing a birthday hat and tutu.
New Parents Turn to Online Communities for Support, Bartering
"New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode."
42% of Adults Want Their Doctor/Patient Relationship to Extend to Social Media
A new survey from the American Osteopathic Association finds more than half of millennials (54%) and more than four out of 10 (42%) adults are or would like to be friends with or follow their healthcare providers on social media. The online survey was conducted by The Harris Poll in April 2018 on behalf of the AOA.
Do Your Clients Need Help with Social Commerce?
Social media is now an even more well-rounded asset to businesses with the introduction of social commerce: using social networks to complete e‑commerce sales.
Instagram Finding Favor with More Marketers
As the social media channel continues to mature, businesses are realizing they need to connect with users on formats beyond Facebook and in different ways. One of these sites, Facebook-owned Instagram, is readying a release that will allow marketers to buy ads. In the meantime, Trackmaven’s Fortune 500 Instagram report shows that even the biggest marketers are already using this site.
