Tag: integrated marketing trends

Here Are the Internet Devices to Pair with TV Campaigns

Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.

Trends in Integrated Direct Marketing

Off-line tactics remain the workhorses of the direct marketing industry but change is in the wind. The Direct Marketing Association’s recent study shows that email use has risen to second place in the list of most frequently used direct marketing tools.