Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.
Tag: Internet users
Change is happening within the U.S. Internet population on many levels. The average age of Internet users is rising in tandem with that of the general population, for example, and racial and ethnic characteristics are more closely mirroring those in the offline population. In 2010, 221 million people in the U.S. will be online, about 71% of the total population. Their numbers will continue to grow, reaching 250 million in 2014 — more than 77% of the population.