Tag: Internet

Are You Unnerving Prospects by Using This Sales Strategy?

Imagine, if you will, that you’re an executive of a company beginning a meeting with a salesperson you have never met before. They come in, shake your hand, and immediately reference an activity you enjoy that they had no way knowing, even from the items in your office.

Nearly Half of Consumers to Purchase Smart Home Devices in 2019

Parks Associates announced the topics and call for papers for the 14 annual CONNECTIONS Summit: Smart Home Business Models and Strategies, taking place January 7, 2020, on the first day of CES 2020 in Las Vegas. The event features sessions on smart home, sales channels, connected health, and home security and will conclude with a networking reception where analysts, session speakers, and VIP CES attendees mix to discuss the state of the market.

Broadband Carriers to Promote 5G Services to Rural Residents

"Despite the growing popularity of connected devices in the home, including smart devices, streaming media players, and smart TVs, a new report from The NPD Group reveals that 31% of U.S. households do not currently have a broadband connection (25Mbps per second download speed or greater). This equates to roughly 100 million consumers, totaling nearly one-third of the U.S. population, and the vast majority of these consumers are in rural markets."

Digital vs. Traditional TV Advertising: What You Need to Know

From 2010 through May 2018, the number of homes that are using digital devices to watch TV content has risen by 48% to 16 million, according to The Nielsen Local Watch Report. Consumers in these households use devices such as tablets, smartphones and smart TVs as their primary methods of viewing, rather than traditional TVs with a cable or satellite subscription.

Millennials are Purchasing Artwork and Utilizing Social Media to Find Their Pieces

Millennials are much more interested in art than previous generations, and social media may be driving their attraction to it, according to a new study conducted by Park West Gallery, one of the world's largest private art galleries.

Privacy is a Concern for 50% of Consumers Considering Internet of Things Devices

Metova, a world-leading provider of mobile, connected car, connected home and IoT Solutions, announced the results of a survey revealing the sentiment of over 1000 consumers on IoT and connected home technologies. Notably, less than 20% of people surveyed feel like they have a good understanding of what the Internet of Things is, however, nearly 70% of consumers already own at least one IoT device. In addition, 84% of people would like the ability to monitor their utility usage in real-time with connected devices, and would choose a utility provider over a competitor based on that ability if given a choice.

Outdated Technology in Cars is a Deal Breaker for 88% of Consumers

Metova, a world leading provider of mobile, connected car, connected home and IoT Solutions, today announced the results of a survey revealing the sentiment of consumers* regarding "the connected car." Of note, over half of respondents own a car that connects to the internet, either direct or via phone, while two-thirds would switch to a different entertainment service if that service is readily available in their new vehicle.

20% of Americans Access the Internet Exclusively from Their Phones at Home

"Americans tend to view the impact of the internet and other digital technologies on their own lives in largely positive ways, Pew Research Center surveys have shown over the years. A survey of U.S. adults conducted in January 2018 finds continuing evidence of this trend, with the vast majority of internet users (88%) saying the internet has, on balance, been a mostly good thing for them personally."

Targeting the 59% of the U.S. Population Who Use Streaming Devices

Who are the members of the 65.3 million U.S. households that own devices that can stream content from the internet to a TV?

Internet Plays Increasingly Central Role in Connecting Seniors

America’s seniors have historically been late adopters to the world of technology, but their movement into digital life continues to deepen. Two different groups of older Americans emerging, according to new research. These divisions are noteworthy—particularly for the many organizations and individual caregivers who serve the older adult population.

More Than Half of Time Spent on Internet is Via Mobile

According to a new study, two in three online adults are cross-screen consumers, accessing the Internet across both a PC and mobile device (smartphone and/or tablet). More than half of all time spent on the Internet is now through a mobile device — 12% on tablets and 39% on smartphones. The study also reveals that cross-screen behavior varies dramatically by demographic and the type of content consumed.

New Study Details Importance of Digital Technology in Moviegoer Awareness and Decision-Making

A newly commissioned research study of nearly 4,000 moviegoers finds that an overwhelming number of people across all age groups have fully adopted digital technologies and increasingly depend on them to gain information about new movie releases and help with their decisions about which films to see. The study found that the Internet and word-of-mouth are gaining in importance (closely following in-theater trailers and TV commercials) as a way that moviegoers discover upcoming film releases and now rank ahead of traditional methods of advertising such as billboards and newspaper ads. The importance of peer group feedback (social networking, face to face interaction, texting) in the decision-making process was also a key finding of the study, with teens and young adults especially influenced by this consumer voice.

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