Earlier this summer, we reported on Brian Wieser’s projections for the political ad spending sector. Wieser anticipates a $10 billion spending level, and other research shops have provided significant details on where the money will go, especially digital video.
Tag: Kantar Media
TV has long been the medium of choice for pharma companies. But, new research from DRG Digital | Manhattan Research shows that drug companies should give online ads a fresh look.
We’ve all been there: accessing the internet to figure out whether that rash is from a tick bite or poison ivy. Consumers’ increasing use of online resources to access medical information is an opportunity for your clients.
With Hispanic consumers now accounting for 18% of the U.S. population, your clients should think about how they want to connect with these shoppers. New research from Kantar Media shows that Hispanics control 10% of U.S. spending.