TV ad spending for the 2020 election cycle has already surpassed what buyers paid for in the 2016 campaign. As we watch the evening news these days, we’re noticing plenty of advertising by presidential hopefuls.
Analysts are cautiously optimistic about 2019, but your retail clients aren't taking any chances. They're preparing for a new reality.
Over half of folks believe ads fit well across formats, and they think ads tell good stories. These findings bode well. But, about 70% of people say ads are everywhere now.