Tag: Kantar

Despite Strong Economy, Retailers Prepare for New Reality

Ana­lysts are cau­tious­ly opti­mistic about 2019, but your retail clients aren't tak­ing any chances. They're prepar­ing for a new real­i­ty.

Are Your Clients Balancing Ad Integration with Customization?

Over half of folks believe ads fit well across for­mats, and they think ads tell good sto­ries. These find­ings bode well. But, about 70% of peo­ple say ads are every­where now.