Let’s face it, it’s difficult to compete with giant companies when it comes to keywords. Using generic search terms isn’t likely to give your clients an advantage when it comes to SEO. Instead, according to a Search Engine Land article written by Kristopher Jones, companies should be using long-tail keywords to rank higher.
With search engine marketing predicted to reached $16.6 billion by the end of this year, it’s easy to see why marketers are focusing on the best way to determine which keywords to purchase. At the same time, consumers are getting more savvy about using online search. For example, Experian Marketing Services reports that 23% of searches now contain at least 5 keywords.
A couple of weeks ago, I highlighted the general move by small businesses into search marketing. WebVisible’s survey indicated that the typical small business spent $1,658 on search marketing in Q3 2009. Another detail that came to light in that survey is the increase in the number of keywords used by small businesses.