"The preference to see, touch, and try-on apparel before purchasing is the most important factor for 55% of consumers to choose shopping in-store rather than online, reports The NPD Group. When shopping for clothing in-store, 79% of adult consumers try on the items before buying, all or most of the time (42%) or some of the time (37%), according to NPD’s apparel industry research."
Tag: kid's apparel
The kids’ apparel market continues to make steady gains. Kids’ activewear represents 15% of the total kids’ apparel market, worth $4.4 billion from April 2012 – March 2013 and up 12% from the same time period last year, according to The NPD Group. Sports specialty stores trail mass merchants and national chains when it comes to sales of kids' activewear.