There are more differences between large and small companies than their advertising spending budgets. If you’re planning on selling digital advertising to either type of company, you need to understand what’s important to them.
Tag: large businesses
Businesses across the U.S. are reporting improved conditions but the route to profitability will mean doing more with fewer resources. This trend is especially true for large companies with over $1 billion in revenue. A newly released Accenture report indicates that “growing profitably” is a top priority but at the same time customers expect more from their service providers. The new competitive pressures mean big changes are in store for large company marketing departments.