Hispanics make up almost one fifth of the entire U.S. population, according to a study by Nielsen, and this demographic is only growing in size. Not only that, the median age of Latinix consumers is 28, and this group has made up 75% of labor force growth across the country within the last six years.
Latino spending on personal care products and services continues to outpace spending by non-Latino consumers. The Census Bureau projects that by 2015 Latinos will account for 20% of 18- to 49-year-olds, an age group that is critically important to marketers and advertisers. Growth dynamics in the personal care market, therefore, will increasingly be shaped by the health and beauty care (HBC) usage patterns and product choices of Latino consumers.
Latinos have higher rates of developing visual impairment, blindness, diabetic eye disease and cataracts than non-Hispanic whites, according to a new report conducted by the National Eye Institute (NEI), part of the National Institutes of Health. Data from the new LALES report have "significant public health implications and present a challenge for eye care providers to develop programs to address the burden of eye disease in Latinos," stated NEI director Paul Sieving. Hispanics numbered 45 million in the United States as of 2007, according to the Census Bureau. In addition, the study results "underscore the importance of Latinos, especially those with diabetes, getting regular, dilated eye exams to monitor their eye health," said Rohit Varma, M.D., M.P.H., principal investigator of LALES and director of the Ocular Epidemiology Center at the Doheny Eye Institute, University of Southern California.