As the economy and housing market continue to improve, consumers are stocking up on a range of lawn & garden products. They are demanding low prices and value, challenging marketers to innovate with products that either cost less or are demonstrably worth a higher price, such as zero turn radius lawn mowers and dual-stage snow blowers. Retail sales in this market are expected to reach $11.4 billion in 2017.
Tag: lawn & garden
Episode 52 of Advertising Smarter focuses on lawn service customers – homeowners who are considering using a lawn service – and looks at how you can tap into these consumers’ media interests and habits, buying preferences, as well as their attitudes about advertising. Watch this video briefing here, see it in HD on YouTube, or
With less disposable income to spend for travel and vacations, more American consumers are spending more time at home and investing in home and garden beautification to make their little corner of the world a more enjoyable place to be. Gardening is predicted to grow by more than 4% over the next five years, according to a new report by Kline & Company. And even in a down economy, new customers are making plans to enter or re-enter the lawn care service market. Marketers who develop plans to accommodate the new entrants will gain share once the economic rebound. Additionally, 44% of respondents have never purchased the service, a fact that presents an opportunity for marketers.