Puck­er up! When it comes to cos­met­ics, QVC, home to more than 300 beau­ty brands, knows a thing or two about what women want. In cel­e­bra­tion of Nation­al Lip­stick Day on July 29, the multi-platform retail­er sur­veyed over 500 female cus­tomers to learn more about their lip­stick habits and pref­er­ences.