Earlier this year, BIA Advisory Services predicted at least 55.3% of marketers would maintain ad spending while 25.2% would increase spending. In the firm’s updated forecast this month, analysts say that ad spending in the local media marketplace will amount to $148.8 billion.
Tag: local advertising
There are a few trends that are currently influencing consumer behavior, according to a study by UM. Brands ability to keep up with these trends will be the make or break of their advertising efforts going forward.
After a year of sluggish growth, we’re all looking forward to higher ad sales numbers in 2018. BIA/Kelsey analysts have some good new for us. They’re projecting one of the highest increases in the ad market in the past five years.
After a year during which traditional media struggled to show an increase, the local ad market looks brighter for 2018. Borrell Associates is basing its prediction of a 7.6% increase in next year’s local ad market on research it conducted this summer. Here’s what you need to know.
Local merchants and media providers are continuing their shift to the digital space. Newly released statistics from BIA/Kelsey show that the local ad market will remain robust, particularly for digital, but the numbers have been revised down slightly. The big question for this market is how significantly it will be affected by larger players like Groupon and Google as digital becomes more important.
The local advertising market has long been populated by mom and pop operators who have used cable TV, spot TV, radio, newspaper and Yellow Pages to get out the word about their products and services. In recent years this market has grown to a value of $130 billion. While these merchants have dabbled in online advertising, no single digital format has won over the local ad market. All that could be about to change.
In my earlier blog post today, I noted that the local advertising market is changing. Local media players are now battling with operators like Google and Groupon for market share. There is disagreement about exactly how big the local ad market is, but analysts say nobody should count out the local media companies who have been serving local businesses for decades.