Tag: local businesses

More Americans Would Rather Shop Local than on Amazon

“An Ipsos poll reveals the extent to which Americans have a favorable opinion toward different ideas, companies and people.”

Local Restaurants, Bars and Clubs Shift More Dollars to Digital

Consumers want information about the local businesses operating in their communities. These businesses are likely advertising in both traditional and digital channels. But the latest research shows that consumers exhibit ‘different pattern of information seeking’ when they are checking out some kinds of local businesses – a behavioral pattern that has broad implications for media mix.