Tag: local media

SalesFuel Expands Partnership with Digital First Media, Providing AdMall® PRO Product

Sales­Fu­el®’s data and research tools now fuel sales at all major news­pa­per com­pa­nies in the U.S. Sales­Fu­el is pleased to announce their expand­ed rela­tion­ship with Dig­i­tal First Media, who has secured a cor­po­rate sub­scrip­tion to SalesFuel’s AdMall PRO prod­uct. AdMall is the sales intel­li­gence leader for local media & dig­i­tal mar­ket­ing used by more than

Interactive to Play Bigger Role in 2010 Local Media Markets

The local media mar­ket has long been owned by local TV sta­tions, news­pa­pers and Yel­low Pages. While the reces­sion def­i­nite­ly slowed this mar­ket, the recov­ery, paired with mar­keter inter­est in new forms of media, means the indus­try is look­ing at big changes in 2010. BIA/Kelsey ana­lysts val­ue this mar­ket at $140 bil­lion.