Tag: local media

SalesFuel Expands Partnership with Digital First Media, Providing AdMall® PRO Product

SalesFuel®’s data and research tools now fuel sales at all major newspaper companies in the U.S. SalesFuel is pleased to announce their expanded relationship with Digital First Media, who has secured a corporate subscription to SalesFuel’s AdMall PRO product. AdMall is the sales intelligence leader for local media & digital marketing used by more than

Interactive to Play Bigger Role in 2010 Local Media Markets

The local media market has long been owned by local TV stations, newspapers and Yellow Pages. While the recession definitely slowed this market, the recovery, paired with marketer interest in new forms of media, means the industry is looking at big changes in 2010. BIA/Kelsey analysts value this market at $140 billion.