Tag: local radio and TV

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.

Marketers to Turn to Local Radio/TV

Local TV and radio stations play an important role in the ad market. Though some analysts downplay the influence of these traditional media formats for the future, the National Association of Broadcasters (NAB) has issued a new report underscoring the broad reach of these media channels.